Tuesday, 27 May 2014

Esquire - Live Brief

I continued with editorial design and chose to complete the live brief set by Esquire. This was to design an article named 'listicles' in any style we chose. 

Food Magazine

At the end of second term, we had the chance to create a project for ourselves based on the style of graphic design that we enjoy or would like to continue to progress our skills in. I decided to create a food magazine as a chance to improve my InDesign skills and carry out an editorial project which is something I had not previously done. 

Sunday, 18 May 2014

Restyle Street Style - Asos

I recently completed the D&AD brief for ASOS. 

Brief: Imagine what is next after street style and design an entirely new way to share fashion inspiration.


Saturday, 17 May 2014

ISTD - Everything About Cheese

Brief: To gather a complete knowledge about one thing and make it accessible to the public in the form of a magazine, book or digital presence. 

I chose to gather information about 'cheese' and then create a book displaying this information. The brief also requires that all the knowledge is displayed through the use of typography.

Thursday, 6 February 2014

Earth Hour Competition Brief

At the beginning of this term, we were set a one day competition project to complete. The brief was set by Earth Hour.

Create a Poster for the Planet
Inspire the world to live a more frugal, more thoughtful and less consumptive way of life.
Create a brilliant poster that makes people think and most importantly act.


Game City - Nottingham

At the end of last year, I took part in the Nottingham Game City Festival. On the last night, there was a screen printing event allowing people to choose from designs to get printed on to t shirts. Previous to the event, we designed the assets that would be made into a screen to print on the night. As the theme for the event was gaming, we chose to create a range of 'V's' and 'S's' of which one of each would be chosen to spell out VS's on the t shirts. Each design was related to gaming either using characters or components associated to the gaming world. We worked with Norman from Waste Studios who helped us to create the designs and screen. 

Monday, 23 December 2013

Brand It

As our first solo project of the term, we were given the task to brand and then package a word. We had to choose between one of the seven sins or seven virtues. I chose the word 'greed' and began to look at its meaning as well as visual associations with the word.

Definition: Excessive desire for wealth, power or food.

I created a mood board showing all the visual interpretations and associations with the word. I decided that I wanted to brand greed as a positive despite it having a negative meaning as I felt this opened up a more interesting side to the project. I originally started to experiment with money trees which I felt were a strong representation of the word. After showing my work to others, I received feedback suggesting that the tree is seen as a positive leading to the idea of branding greed in this way.

Experimentation of my logo

Brand Pillars

Final logo and colour scheme

I defined my brand pillars which really helped me to create a logo that would reflect the idea of my proposed product. This also helped me to choose the name of 'Greedy Goods' which was a play on the term 'Greedy Guts'.

As the second part of the project, we have to package our brand as a product, service or experience. My brand was going to be a food stall that would be located at a station and would sell a two part product including a 'greedy' and 'good' part to it. I had shown this within my logo by illustrating the two words in the relevant way and needed to show the two sides to the product within the packaging of my idea. 

Initial ideas

Final Idea

Final menu idea
I created the design for my pop up food stall which would based on the theme of a barn/shed. I continued the natural theme which I had adopted within the logo and used the same colour scheme to ensure coherence. When creating the menu, I showed the two sides to the product by splitting it in half and using the logo to distinguish between the greedy and good part.