Monday, 11 February 2013

Saul Bass - Design Hero

As I mentioned below, we were given a design hero which we had to research and present to the rest of the group with an accompanying mood board. I liked my mood board as I think that it showed Saul Bass's style well as well as giving many examples of his work and the sort of things he designed. 

Our task was then to re-brand the designer creating a logo for them which would be reflecting their personality as a designer. I originally looked at him initials and then moved on to the things that made him stand out as a person. 

After choosing my final logo we then had to create a product that we felt was suited to them. I chose to create a moustache growing cream and moustache grooming kit. When presenting them to our group, we had to have them displayed on a concept board along with our final logo. 

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